Forget books. No one has the time to work and be successful today and still have time to read books. It doesn’t matter how fast you read, you simply can’t find enough time. Today’s trend in learning new stuff is podcasts.
Reading books is fun, no doubt, but you should do it with belletristic. Going on vacation and trying to relax on a rainy afternoon, then you read a good book. If you want to educate yourself, you need to listen to the business podcasts that are trending right now.
Like https://officialshanewelcher.podbean.com/ who’s an entrepreneur who’s talking about business-related topics on its podcast channel. You get to a car and you’re about to drive 2 hours to reach your destination. Let’s say you’re trying to raise a company from scratch. There are so many obstacles to face. Learning what others had to face during their time of rising is essential for you and overcoming the problems, right?
You can’t read and drive at the same time, but you can listen and drive without a problem. It’s legal and safe. You can spend two hours of driving and learning. Listening to what this guy has to say about business is something that will help you in the future and at the same time, it’s not distracting you from your current plans. Amazing, right?
How to choose the best ones?
There’s a podcast for anything you can think of. Are you a doctor? There are thousands of people involved in medicine sharing their thoughts on the internet. Are you in the gardening business? There are all kinds of gardening podcasts out there.
Not all of them are great though. Some are not worth spending time on. So how to know which ones are those to pay attention to. Check out below!
Don’t waste time on irritating voices
It may seem like a shallow thing to say and feel, but there’s no other way of saying it. Some people’s voices are simply irritating. It doesn’t mean others will hate them too, but if you can’t stand the line of the voice someone has, just stop listening to them and go to someone else.
There’s a reason why radio hosts all have similar and attractive voices. Because research showed that their tone is most suitable for the majority of the listeners. It feels good listening to them. Even if they have nothing special to say, we feel relaxed and calm when we hear them talking through the headphones. Learn more about this here.
If you find someone irritating with their voice, don’t spend time on them because chances are you won’t learn anything from them. You can’t argue with your brain. Most of the time it will be stressed by what it hears and you’ll miss the most important parts over something banal like this.
Check out the person’s background
Let’s say you’re a musician. You have your own SoundCloud channel and you want to make it big in the music industry. Who are you going to listen better, Dr. Dre or someone no one ever heard of? The answer is clear, right?
If you can’t find any reference about the person claiming to know a lot of the business they’re about to discuss on the podcast, it means they are probably not worth spending time. Of course, it doesn’t mean that they must be famous of some kind, but they need to prove you’ll have things to learn from them.
For example, if you’re listening to a parenting podcast, you’ll try to find someone who’s actually a parent. You don’t need advice from people who have no child but have three dogs and a cat, right? On the other hand, a parent can’t have more qualifications than being a parent.
This means you need to see through the person and realize if they are worth spending time listening to them. Think about what’s important to you and are you ready to listen to someone who’s not an important part of the industry you work in. Get the perspective right, think about all issues and make a decision.
Give everyone a chance
After all, you can give everyone a chance. Take away 5 minutes of your day to listen to a sample material of someone’s podcast. If you think it has nothing interesting to say, delete it from your bookmarks. If you think someone else deserves more of your time, go on and listen more.
This is a great way to prove yourself you’re not being judgmental. Trying to give everyone a chance is the best thing you can do. Sometimes even the most unexpected people can show you some things that you couldn’t even imagine you were interested in.
Experiment and go outside the business zone
Don’t stick to your business only. You can learn so much from other podcasts too. For example, some of the most popular at the moment are those of the people involved in marketing. It doesn’t matter what kind of company you have and trying to make successful, marketing is always something that you depend on. See more about it here: https://www.business2community.com/marketing/why-is-marketing-important-9-reasons-why-you-really-do-need-it-02186221.
Learning about new trends in this sector of the business world can be highly beneficial for you. Listening to what experts in the field have to say about their work is also very important. When you’ll try to make an agreement with such a company for promoting some of your brands later in life, you’ll know what to expect.
Companies coming to work with you that is not connected with your line of work think they can say whatever they want because you don’t understand their work. This can be changed very easily. If you’re looking for a social marketing campaign, you can save a lot of money by knowing what’s worth spending on and what not worth.
The marketing agents will always try to convince you that you need more. This is not always the case. Knowing exactly what’s worth and what’s not worth spending on can be very beneficial for you.