Mobile marketing is a very promising new business environment that can be used by companies of all sizes to tout their products and servicesWith the mobile marketing tips and tricks in this article, you are sure to discover new opportunities to capitalize on this exciting new prospect in technology and sales.
Use dedicated short codeThe can be pricey, but they insure that you keep your brand intactAvoid shared short codes if you are a larger companyNot only because you want people to recognize your own code, but there may be some legal consequences if the other company sharing the same code abuses the system.
Make your messages funRemember that mobile can also be used as a source of entertainmentMake your messages interesting and exciting, while providing the subscriber with either meaningful information or entertainmentWhen subscribers are doing something or just waiting for something somewhere, they will look to mobile as an exciting or enjoyable distraction.
Keep track of a customer’s buying habits, and use those resultsPersonalize your messages to a customer based on their actual habits and you will find that people become more interested in your businessWhen you take the time to make a person feel important, they will become return customers much more easily.
Steer clear of texting abbreviationsWhen you shorten your messages using chat speak, you make yourself and your business seem less professional and credibleTake the time to spell everything out to make sure your messages are clearly understood, and that you come across in a professional and polite manner.
Know your hoursYou do not want to be messaging customers while they are sleeping or having dinnerTry to avoid bothering them on holidays or Sundays, unless it is importantYour customer does not always want to be dealing with your texts, so make sure you are only texting at good times.
Make it easy for a customer to opt out of your messagesIf a customer does not want to receive mobile messages from your business any longer, you should have a simple code they can text to you to remove themselvesHaving a process that is too complicated can make people remove your business from their life all together.
Weigh your competitionHave a family member or friend sign up to a mobile subscription of a competitorDoing this will give you an inside look as to how their program operates, and let you know what you can do that will outperform themDoing this before you actually start your campaign will give you a strong edge.
Separate your customersIf you have a business that offers many different types of products or services, you may want to poll your customers to find out what they most want to hear aboutDoing so can give you separate lists of customers with similar interests, so you will be able to send them information pertinent to them.
Do not send unreasonable amounts of text messages to personal phonesMobiles are very personal and many people do not appreciate being overwhelmed with marketing messagesTry to limit the number of messages to as few as possible so as to maintain a high level of satisfaction with your customer.
Decide now whether you’re going to use QR or 2D codes in your mobile campaignYour audience may not understand how to leverage certain technology out there, so you need to ensure that you’re going with something current, popular and people-friendlyYou’re marketing to basic folks; not everyone will be tech-savvy.
In light of this new information on ways to use mobile technology, your company can apply these new ideas to expand its loyal customer base, increase exposure, encourage long-term customer relationships, and to develop useful and popular mobile applicationsWith these tips, you are sure to discover new ways to stay ahead of the curve.
