Have hashtags always seemed too clunky or awkward for you? Do you find yourself hesitating and thinking too hard about what you should tag on your Instagram posts?
Hashtags seem negligible on a social media post, but you can actually harness their power to increase post awareness and engagement. You can grow your Instagram account by learning how the Instagram algorithm works and learning to hack it.
In this blog, we’ll teach you some tips on how to build an Instagram hashtag strategy that works for your brand and business.
Hashtags on Instagram are like the keywords you would want your customers to put into search engines to find you. The awesome thing about Instagram hashtags is that users don’t have to leave the platform to get to your page.
If you take this a step further, you can establish a branded hashtag for your company or profile that is yours. For example, #yourcompanyname.
When people use your branded hashtag, it shows up on your “tagged in” page, and your followers can see this content too (as long as you’ve set your settings to public). This is a powerful Instagram hashtag strategy as it collects free content from your followers and displays it on a separate toggle without you having to ask for content.
Tag The Right Amount
No one really reads the hashtags you tag on your posts. They’re more for external users (users who don’t follow you) to find you. That’s why you should be strategic about where you place your tags. If you tag 20 different hashtags on your original post caption, it can look and seem spammy to your followers real quick.
The trick to this is to split up your hashtags.
Use less than five hashtags on your original post caption and tag the rest in the first comment. This saves your followers from reading a spammy hashtag post but still allows other users to find your content and follow you if you resonate with them.
Create Different Lists
Your content strategy should include varied content to keep your page diverse and appealing to a wide audience. As such, your Instagram hashtags will vary as well.
One of the easiest Instagram hashtag tips to streamline this process of creating and distributing content is to create different hashtag lists for your different types of content. Save them for future use so that you don’t have to come up with new hashtags all the time.
Learn more tips on hashtags for likes to grow your Instagram page.
Level Up Your Instagram Hashtag Strategy
Should you use hashtags on Instagram? Absolutely. It’s not even a question if want to grow and expand your reach on this social media platform.
If you still find yourself asking, how do Instagram hashtags work, check out our blog for more resources. We provide tips and tricks on how to grow your business including building an Instagram hashtag strategy. Follow us for more!