More than three-quarters of local search queries result in a consumer visiting a business within 5 miles of their location. With local SEO holding so much value to growing businesses, the only real question here is how to ensure you are found when these local queries take place.
Lucky for you, it’s not all that difficult! In fact, it could be as simple as leveraging free business listing websites to list your business.
Of course, listing your business on Google is only effective if you do it right. That’s why we’re here. Follow along to discover how to list your business on Google and other reputable sites to make a lasting and impressive impact.
Choose Reputable Sites
First things first, your business listings are only as effective as the sites you post them on. As a general rule, we rate a yahoo business listing or bing business listing above any third-party websites. And of course, Google is always a beneficial choice as you’ll see in this post.
Save yourself valuable time and energy by only posting on websites that are reputable and will help build your online reputation in a positive way.
Provide Detailed Contact Info
Next, you’ll want to ensure your contact information is up to date and accurate. Many listing sites will look to your website to autofill these areas, however, changes may not be updated accurately.
If you want to be seen on Google maps or appear for any local keywords, your location and contact information are the most important data to correct.
Linking from your business listing does two vital things for your digital marketing approach.
First, these links act as backlinks for your website which can help boost your authority and prove your popularity to search engines. Second, providing links allows customers to easily navigate to important pages. This takes the guesswork out of finding you and makes you look more reputable.
Write an SEO-Friendly Description
Your business description should be short, to the point, and include the valuable keywords you’d like to rank for. That’s right, keywords aren’t just for your website, folks!
Consider both long and short tail keywords to ensure you reach all users, voice search and otherwise.
Including photographs on your business listing can help users get a better feel for your brand before they pay you a visit. Beyond this, photographs let customers know you are a legitimate business that they can trust.
Include photographs of your products, logo, and don’t forget to feature your storefront to create familiarity and ensure visitors can spot you with ease.
Collect and Reply to Reviews
Business listings like Google My Business provide the perfect place for reviews. These reviews will not only inform your customer purchases but also play a role in your authority on search engines.
Reach out to customers with your Google My Business review link to begin collecting reviews and don’t forget to engage and reply to each and every one.
List Your Business
Whether you are just getting started online or looking to improve your search engine optimization, a free business listing is a perfect step for any brand. Use these tips and tricks to list your business today and see the results you deserve with ease.
Want more tips and tricks for your business advertising? Check out our other articles today to discover everything you need to know to make an impact online this year.