Do you understand just what goes into article marketing, how it is done, and just what you have to do to ensure it is successful? If not, you aren’t aloneThere are several businesses out there that just don’t know yet how well articles can promote a business online – and the following tips could get you on your best foot forward.

A great way to market your blog on the internet is by submitting articles to other websites under your “nom de plume.” The significance is two-fold: first, you will build your reputation as an expert in your fieldSecond, if readers become fans of your articles on one site, they will eventually migrate to your blog to read more of your content.

Improve your site’s search ranking by including more internal linksWhen you add new content to the page, link back to previous contentFor instance, if you have a blog about recipes and are posting an Italian pasta dish, link back to a previous recipe you wrote about lasagnaWhen you do this, you automatically boost internal traffic within your site, which can raise your ranking.

Article marketing can be a very effective way to drive traffic to your business, but you should never attempt to use shoddy techniques, like automated article writersThese software programs produce horrendous work that will get you thrown off of most article directories in a hurryDo it yourself or outsource it, but never automate the process.

If you are going to spin your articles, use humans, not softwareArticle spinning software often generates ridiculous results and cause web surfers to just shrug and click awayHuman spinners, on the other hand, are not only better at rewriting content to avoid search engine duplicate content penalties, they can also generate rewrites that have slightly different tones, one or more of which may drive more conversions than the others (you can find this out by A/B testing spins against each other).

Take the time to consider outsourcing your articlesWith outsourcing, you hire a writer to write your articlesThough you will have to spend some money, you will save time and boost traffic by having regular postings.

For article marketing campaigns incorporating a blog, soliciting guest bloggers can increase trafficBy inviting a respected blogger to post to their blogs, savvy article marketers can draw in fresh readers and increase their overall exposureGuest blogging works best when both the guest and the host have a reputation for providing helpful, trustworthy articles.

The most important thing to remember when marketing your articles is that ultimately the quality of your content is what will determine your successOffer your readers information that they will find genuinely usefulIf all you are doing is trying to promote yourself or attract attention, people will end up just passing you by.

Make sure your article is short and easy to readCreating an online article involves a different set of rules than if you were writing for a magazine or journalDo not include any filler text, thus making each of your points clearYou want to appeal equally to both a reader who does not know about the topic, and a reader who has some knowledge in the field.

Don’t allow your lack of knowledge to hold you backYou have to learn about the process of article marketing and you will begin to see just how it can work for youIf you put this article to use, you will be able to see just where articles fit into business promotion, and how it could fit into your business.