Every where you go, you can see someone using their cell phoneMany times they are not using it to talk, but to search the Internet, download an application or use a social networking siteWhy not use that knowledge to grow your business? Here are some mobile marketing tips that are sure to get you going.
Try using QR codes in your mobile marketingQR stands for ‘quick response’, and the codes themselves are akin to bar codesThey can be scanned by most mobile devices on the market to reveal a messageQR codes are an excellent way to build interactive and engaging mobile campaigns with your target audienceLink the code to a special offer, discount or giveaway message to create real buzz for your brand!
Invest some time and effort into making your mobile marketing technique personal and customizableIf you are creating an application, make it unique and simple to use and consider providing customers with relevant customization optionsIf you are not creating a full blown application, at least make your mobile communications engaging and enjoyable.
A great mobile marketing tip is to ask your customers to share their videosCustomers use their mobile phones to capture real events that happen in everyday lifeThis is a great opportunity for you to build a community and to help engage customers by having them participate in your marketing efforts by submitting their own videos.
Integrate mobile marketing into other types of marketingMobile works best when tied together with other things such as print, television, radio, and live performancesMake sure to integrate 2-D bar codes or quick response codes into your print to help drive traffic to your mobile siteYou have endless opportunities.
Separate your customersIf you have a business that offers many different types of products or services, you may want to poll your customers to find out what they most want to hear aboutDoing so can give you separate lists of customers with similar interests, so you will be able to send them information pertinent to them.
Make sure that your existing mobile marketing campaign is doing well before trying to formulate a new oneMeasure your marketing success, not by immediate returns, but by the long-term effectiveness of your campaignWhen you get the first one on the right track, you will be ready to start your next venture.
Try to limit the amount of offers you’re sending via your mobile marketing campaignIt can be a little tedious for you to sit there and devise so many alert messages and call-to-action lines to send out, and it can be really annoying to the people receiving themKeep your messages at a minimum unless you really have something to say.
Inform your audience of how frequently messages will be sentGive them options if they don’t want messages as frequently as you would like to send themThe last thing you want to do is become the pest who sends out messages daily, when your audience informs you they would prefer weekly messagesFrequency expectations can help with this.
Use scannable QR codes to introduce your brand to customersLink a QR code with a discount or coupon that is only found on the mobile application, product information, short video or another relevant item of value to the userThis is effective at getting customers familiar with your brand.
You realize how many people are using cell phones, blackberries, or any type of mobile device and how much you can use that to help your business growApply all the advice that you have learned in this article to really make your business launch quickly to the next levelUse the mobile market to save your business.