Your reputation is what is keeping you in businessNeglect your reputation, and your business is set to failManaging your reputation is an essential part of running your business and should be attended toUse the following tips to take care of your reputation and keep yourself in business.
If you use social media sites, you need to be able to track the success of each postThere are several programs available online to help you track mentions of your businessThese programs will also informs you of when a user shares your post with his friends and family members.
If you find negative content about your brand online, get rid of itIt it is on a Web property you control, like a comment on your blog, just delete itIf you need to, send a request to the Webmaster where the content isWhen they do remove it, make sure it no longer shows up by using the Google URL removal tool.
The best way to manage your reputation is simply to provide great customer service to everyone that you deal withWhen everyone is happy, they only say positive things or just nothing at allWord of mouth is the most powerful advertising because it is free and unstoppableMake sure no one ever has a reason to bad mouth you in the first place.
Be transparentSome companies have been accused of removing complaints from their websiteDon’t be like themInstead, quickly answer the complaints and state on your website how you will remedy the complaintOnce the complaint is resolved, ask your customer to post on your site that the complaint was resolved and how long it took to resolve the complaint.
To maintain a good reputation, you must learn when you should respondIf a negative review of your business pops up, you must know what to doIf the complaint is legitimate, try responding privately and publicly to itTry offering solutions like a refundTry to avoid becoming angry or calling the review fake since it can make you look bad.
Make sure promotions or sales that are private stay that wayThis is particularly important when offering these things in response to complaintsYou don’t need to post what’s going on with a complaint and then receive tons of them demanding free stuff from you.
If you come across a negative comment or review about your company, do not ignore itPost a response to it and defend your positionSometimes people who post negative comments only tell one side of the storyIt is up to you to present your side of it so the readers will get a fuller picture.
If you read some negative feedback about your business, the temptation is to get madHowever, you should remain calm when responding to what has been saidGive readers the facts, and let them make up their own minds.
Social media can sometimes seem like it gets out of hand if you’re not lookingIt can blow up in a good way, but the wrong people can gain access to the wrong things or put something out there that makes you look badSo, you don’t want the liberties of social media showing your business up.
If you want to improve the reputation of your company, consider getting more involved with your community doing volunteer workConsumers like companies that take social responsibility seriouslyBy donating your time or money to your local community, you are putting a positive spin on your company’s reputation, and customers will see that.
There is one thing that keeps the customers coming, and that is a good reputationIf you neglect it, it will soon take a life of it’s ownRemember the tips listed above to keep your reputation highIt is the best way to keep your business running well.