Not knowing how to build a strong fan base is where a lot of websites fail, and when people fail they quit and let others take the profits they should be getting for themselvesIf you want to learn what it takes to successfully build a large fan base through email marketing and become successful, then this is the article for you.

When sending a email as part of your marketing campaign, do not use a casual fontYou want customers to take your product or business seriously, and they probably will not do that with an uncommon fontPick out a font that is well known, such as Times Roman Numeral, Arial or Verdana.

If you are emailing potential customers, consider following up with some video clipYou could try inserting a line within your message that tells them to order nowThe ending of the message could inform these people that they can become a customer immediately by clicking on the provided link.

Slowly build your contact listStart with those who have already appreciated what you offer and then move on to areas where you can engage your prospectsIt can take a while to pick whom should be receiving your emails, but it’ll be worth it in the end to build a reliable contact list.

Be especially careful when crafting your first three emails to new customersA new customer should get an introductory email inviting them to join your marketing listOnce they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they’ve signed upThe third email should contain their first newsletter and their special offer.

When you are building an effective email marketing campaign, you need to have the proper sign-up forms on your company websiteMake sure you have them on every page, and also make sure that they are in the proper locations on your site pagesThis is key to getting the customers to sign up.

You should send your emails as a plain text every once in a while instead of always sending them in HTML formatThis gives things a more personal touch and helps the subscriber feel that you are trying to connectDo not use it too much though because then you may be seen as being too unprofessional.

When designing your opt-in form, do not pre-check boxes by defaultLeaving boxes unchecked ensures that customers are actively engaged in the opt-in process, which makes them more likely to sign up only for the content they truly want to receiveThis saves your customers from the hassle of unchecking boxes that don’t interest them, and it boosts your trustworthiness.

When creating text for your email marketing campaign, make sure you use fonts that reflect the tone of what your email is trying to convey to the customerThis is important in providing the right emphasis, and it conveys the message clearly to the customerThis will work wonders in keeping the reader intrigued.

Keep your important aspects of your messages “above the fold.” This “fold” refers to the area that is previewed in an email programAnything that is important should be arranged with this “fold” in mindMany readers use these to preview a message before deciding to open itKeep anything important within this area so that they don’t have to scroll to find it.

You have now expanded your knowledge about email marketing and how it can help you become successful with the subjectSo be conscious of what you have gained today and apply all the knowledge to the best of your ability, and you should have no problem obtaining the success you hope to achieve.